- She's energized the base - social conservatives love her. These people would vote McCain anyway, but now they're donating money and spreading the message, which will have a noticable effect. She also, however, has energized the Democratic base - the prospect of her a heartbeat away is so worrying that it's lead to a flood of effort and donations from the other side.
- Women: She is one. However, her stances, especially no abortion, will probably not lead to any long-term gains in this demographic. 538 has an interesting analysis of this, suggesting that Palin might do well among white mothers, but overall I don't see her having a major impact. If she does, McCain will win the election. Disaffected Hillary Clinton voters should not be voting for her - although some undoubtebly will -, and Obama should by trying to use Clinton as much as he can to attack Palin.
- McCain's age: McCain is quite old, and if he dies Sarah Palin will take over. Other than her obvious inexperience, I think that even many McCain supporters - the centrists and the libertarians - would not like to see Palin become president, just based on her political views. The hawks may like her attitude, but she has absolutely no foreign policy experience.
Coming back to Earth however, although I am worried about the possibility of Palin, I think the pick will backfire. She in horribly inexperienced, from a small isolated state, and doesn't seem to have been properly vetted.
Then again, look what happened in 1988. (Dan Quayle!)
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